![]() ![]() Store traffic – Target people who are nearby to your brick and mortar store.Ĭhoose one of these objectives and click on the “Continue” button.Catalog sales – Show a product catalog to new audiences who are more likely to buy something.Conversions – Show ads to people who will take valuable actions like purchasing your products, subscribing, and more.Messages – Target people who are more likely to send you a direct message via Messenger.Lead generation – Target people who will be more likely to get into your sales funnel.Video views – Get people to see your new video.App installs – Show your ad to people who will install your app.Engagement – Target people who are more likely to like your post, add a comment, respond to an event, and more.Reach – Let Facebook show your ad to as many people as possible.Brand awareness – Show your ads to people who will remember your brand.This objective tells Facebook what you want people to do when they see your ad.įor example, do you want to target people who will be most likely to click on your link, those who will make a purchase, or do you only want to show your newest blog post to as many people as possible?įacebook recognizes eleven different campaign objectives: Create a new campaignīefore you jump into choosing images and videos and writing text that will make people click on your link, you should choose the objective of your campaign. This will automatically open the Campaigns tab where you can start creating your first campaign. You can even bookmark this link to make it easily available anytime. However, for the purposes of this tutorial, the most important thing is that this page is the first step toward advertising on Facebook.Īlternatively, you can directly open the Ads Manager. This page will connect your website or business to the platform, and allow anyone to interact with you more easily. In order to start creating and managing Facebook ads, you will need a Facebook Business Page. What to do after you publish your first Facebook ad.When you complete all of the steps, your Facebook ad will be activated, and you will be able to start counting new visits to your website along with, hopefully, conversions. Then, I will guide you step by step, and show you how to set up your first advertising campaign. In this tutorial, I am going to show you how to set up a Facebook Business account, the first step towards Facebook advertising. Along with posting photos and videos, updating statutes, and writing messages on friends’ walls, Facebook is a strong advertising platform that allows you to reach millions of people worldwide. Because it is so well established, many people consider it to be the standard method to connect with friends and family. Tap on Done.Although newer social media networks like Instagram and TikTok are growing in popularity, Facebook is still extremely popular. ![]() You can add a profile and cover photo to your Page.To complete this step later, tap on Skip. You can add an address to your Page to make it easier for people to find your business or tap on I don't want to add an address.Add a name and up to three categories to describe your Page and tap Next.Tap + Create and then tap on getting Started.(If this tab isn't available, you can tap the menu icon and select Pages.) How to create a Facebook business page: Mobile When you have completed the steps, select Next to go to your new Page.To complete this step later, select Skip. You can add a cover photo to your Page.You can add a profile photo to your Page. ![]() Enter business information, such as the address and contact information, and select Continue.Name your Page and add a category to describe your Page.At the top of the home page, select Create and choose Page. ![]() How to create a Facebook business page: Desktop computer ![]()
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